For many years, the Euromast model was kept in the studio of Van den Broek & Bakema Architects, and the sketches remain in the collection of Bakema’s family. For Bakema, the most important elements were the symbolism of the relationship between the different levels and the energetic, spiralling upwards movement. This principle is evident in several other designs after 1957. Terneuzen City Hall (1963-72), for example, consists of a pyramid-shaped spiral in which the floors are connected by split levels, and the Dutch pavilion for Expo ’70 in Osaka (1968-70) comprised three containers supported by towers that arose from the water like a screw.
Spring Collection at Kaufhaus Schocken
In the 1920s, Kaufhaus Schocken, owned by the Jewish Schocken brothers, was the most successful chain of department stores in Germany. The stores experienced stable growth through the use of efficient factories, intelligent purchasing and robust sales and business strategies. For the new store on the Aufessenplatz in Nuremberg, which opened in 1926, Johan Niegemann designed a poster for the frühjars (spring) collection. The building depicted, designed in 1925 by Erich Mendelsohn, is seen as a milestone of Functionalist architecture in Nuremberg.
The works by Huszár and Niegeman are on show from 6 May to 30 November 2019, the Euromast by J. Bakema is on display until 20 April 2020.